The Perfume - Latest news on Perfumes

Japanese meditative approach and western technologies offers Shiseido - a relaxation for body and soul by means of perfumes. Rest and comfort are guaranteed by green bottle Relaxing Fragrance (Shiseido, 1997). The relaxation is provided with a gentle touch of aroma of the Chinese tea rose, freshness of a cucumber and a bamboo, rest and pacification of sandal tree.
Calming action of rose has been also used by Mariella Burani in perfume Bouquet de Roses Relaxante (2001), but with less impressing results. Attempts of Versace to make experiments with perfume Versus Time to Relax (2002), and B. Clean Relax (Benetton, 2002) remained only weakening name operating on well inspired buyers.
House Davidoff also offers men to relax: perfume Relax has been let out in 1990 and is being produced till now. Bergamot, lavender, geranium and vanilla promise calming effect.
Eau de Cartier with signature stamp Relaxante (2004) is much smarter, as its composition includes green tea (instead of citron sparkles) and freshness of lavender remained on transparent cedar background.
And here is our last piece of advice: keep one aroma especially for quiet evenings in the pleasant company of the family. Do not use it in the office or during stressful situations. Let it be your key to relaxation.

Working under supervision of Joseph Quartana, representing company of Seven New York, Gareth Pugh, Bernhard Willhelm, Preen, Jeremy Scott, Cosmic Wonder Light Source and Alexandre Herchcovitch have created a line of perfume Six Scents Series One, all money, received from sales of which, will be directed to the fund Designers Against AIDS. Already proved perfumes Diagonal, Wicken 3000, Teen Spirit, Illicit Sex, Spirit of the Wood and Urban Tropicalia have played new notes of a bergamot, a magnolia, berries of red pepper, a fig, a rose and a rhubarb extract.

Individual, unique, in accuracy corresponding to character and taste - it is new perfume, created by perfumers of British House Floris. The best absolute and essences will unite in the formula, which will be developed according to the results of five personal consultations of the future owner of perfume and three months of laborious work. The bottle of perfume will be also special: its design also will be developed according to “individual measures”. The Total cost of exclusive services and 100 ml of perfume will make £2 500. According to rules of House Floris, repeated release of spirits is possible only five times.

Joy (Jean Patou) - is the classical perfume with the rank of the most expensive aroma. Don’t Be not confused, that you never saw names. O de Lancome, Air de Samsara (Guerlain), Cabochard (Gres), Azuree (Lauder) - once these perfumes were novelties, and in each city there are unsold and for a long time marked down stocks.
Invigorating bergamot dispersing melancholy and positive lemon, attracting attention rosemary, giving energy and a calming cedar installing confidence…
the list of the invigorating and productive aromas shows, that during crisis flower, east aromas and colognes should dominate. It is better to choose classical perfumes, with the minimum synthetic participation: the more essence is, the better effect will be.
Eau de Cologne (4711), Eau de Guerlain, Eau de Cocq (Guerlain), Eau de Rochas, Eau Neuve (Lubin), Eau Cendree (Jacomo), Eau Sauvage (Dior), Li Altarelli (Stephanie de Saint-Aignan), Eau de Monsieur (Goutal) - these are the best representatives of smart and joyful classics. For some centuries of existence of cologne it was let out almost by all brands, and the choice is surprisingly rich.

Perfumes under the individual order become more and more popular among those, who wishes to possess own, unique perfume. Besides, process of drawing up of individual spirits with what it is not comparable on sensations which give components incorporating on your command.
Perfumery Company Floris, based in London, has a rich history. Quality of production of mark is checked up by time and confirmed by protection of Queen Elizabeth and Prince Charles. New service, which is offered by the company, is calculated on those who even during an epoch of financial crisis do not refuse to itself in some whims.
Within the limits of unique offer of Floris all interested persons can become participants and heads of creation of own perfume placed in exclusive packing. Within three months you can receive five consultations from perfumers of the company.
Perfumes, which you receive in cooperation with Floris, will reflect your character and way of life.

The latest anti-age-means of modern generation are much easier and safer in the use. It is a question of rejuvenating perfume - revolutionary novelty.
Since recent times London shop Harvey Nichols full of customers: the matter is that perfumery department is full of women, passionately wishing to catch the perfumes of new generation, created on the basis of unique technologies. Exclusiveness and sensational nature of perfume is not in a smell though the novelty smells, it is necessary to notice, more than pleasantly. Its main feature relies in ability to make woman seem almost ten years younger.
Named «the first-ever anti-age perfumes», Ageless Fantasy has appeared on sale at the price of 59 pounds sterling (about 120 dollars) for 100 ml bottle. The founder of aroma, New York perfumery company Harvey Prince, declares, that perfumes work on a basis of “natural biochemistry”: the smell of perfume is perceived by men and women as a youth smell, influencing on certain sites of a brain.

What perfumery notes cause erotic thoughts? Since animal notes, grey ambergris, natural civet have practically left perfumery scene, musks have taken their place. A mix of synthetic musk more or less successfully varies under smell of person’s skin (М16 Indult, Velviona (Helmut Lang), Musc Nomade (Annick Goutal), Cologne (Thierry Mugler).  Creating effect of a fresh pure skin aroma is received due to the aldehydes, for sensation of sweat notes, black currant is used. Sexualities is added by “hairy” animal aromas (Vierges et Toreros, Etat Libre d`Orange), and also lily of the valley, jasmine or tuberose with their animal accents. Many perfumers mark, that exactly shipre loop (the combination oak моха, ambergris, musk and пачули) introduces sexual shade in many classical shipre aromas. However, sexuality looks differently for the American buyer: it is fresh and soft musk-wood aroma. Unfading aroma Jicky Guerlain, which has already celebrated its 100th anniversary, will have hardly the big popularity among Americans. But it is only external form.

Sex - is the basic stimulus to buy aromas and jeans, underwear and sparkling wine, brilliants and smart footwear.
East spicy perfumes Obsession and Obsession for men remain till now among the most sexually presented and seductive aromas in the market.
Other example of evolution «sex selling» - is House Yves Saint-Laurent. The designer, posing for advertising of first cologne Yves Saint-Laurent pour homme, has started to undress. It is scandalously, but it is languid. The naked designer, however, is scandal. Then Kouros, Body Kouros have been advertised already by real sexy men-models. And decadent Sophie Dahl also advertised perfume Opium for YSL.
«Each woman has it!» - has told Benefit Cosmetics in August. What is it? Yes, it is B-spot (by analogy with G-spot). This is the name for the new perfume. Light flower-fruit aroma (mango, tangerine and orchid) is concluded in a box, on which “the card of the woman” with zones for putting the aroma is matched and its erotic zones are also put. No perfumers have ever tried to touch female anatomy. It is an excellent company for aroma Secretions Magnifique (Etat Libre d`Orange), which reminds of similar to sweat, sperm and tears.