Brightest perfumery novelties
Due to such corporations as Coty, Elizabet Arden and Puig, holders of chubby portfolios of perfumery brands, stars became closer to us.
In September Gven Stephanie, who has earlier let out L.A.M.B. Fragrance, has represented the whole collection from five aromas Harajuku Lovers Collection, created by different perfumers.
Jennifer Lopez is going to represent two aromas on a theme of Desire (Deseo). Specially for the Asian market Jennifer will create Deseo Forever - bright bouquet of flowers after a rain, combining notes of gentle leaves of freesia and orange blossom water, a juicy peach and musk (synthetic musk is often used for washing powders, it associates with cleanliness and consequently, it is popular in Asia).
Other stars also wish to dictate us, what is fashionable. The Colombian start - singer Shakira has recently signed the contract with group Puig on perfumes and cosmetics development. Avril Lavigne has just registered her name as the trade mark, going to let out aromas and clothes.
Hollywood actress Halle Berry and perfume corporation Coty will create new perfume during spring, 2009.